Saturday, August 30, 2014

How to Sell Jewelry Wholesale

If you are a creative person, with a great sense of style and flair, you may be able to start your own business making and selling jewelry wholesale. Because people are so very unique, they want jewelry pieces that are unique ~ one-of-a-kind (OOAK) ~ pieces that nobody else in the world owns!  This desire can launch you into owning your very own jewelry making business. 

You can easily order wholesale supplies from hundreds of companies around the globe online – at really low prices. It is important to keep up with how much each part of each piece of jewelry costs you, and to get a total cost of each piece, including any expenses that you had for having supplies shipped to you. With the total cost figured, you can easily set your prices by adding a percentage to the cost.  Some people tack on 4x the amount it costs to make an item while others add on 15%.  Finding your own method of pricing is important and individual to each seller, so do what works for you.

You can sell your pieces in a variety of ways. You can open your own online wholesale jewelry store, sell to local jewelry stores, rent booths at local flea markets and fairs, or advertise your jewelry making skills and take orders for unique pieces. You can also sell your pieces on consignment at boutiques. The choice is yours.

You want to be known for your quality. Always select the highest quality gems and stones for your pieces, and make sure that the craftsmanship is outstanding. Become exclusive, and more people will want to purchase your pieces – and never make any two pieces alike. 

However, you can also go the other route and make hundreds of identical pieces, as they are ordered. You do this by making one very unique, high quality piece, and showing it to your local jewelry with a local store asking them if they would like to order in bulk, then fill the order.  I say local store because it would be easier but in today's electronic market anything is possible so GO FOR IT!

This type of business does require creativity and skill, but it also requires the ability to market yourself and your jewelry. That in itself can be a full-time job.  You need to have tools available such as business cards, websites or depending on your audience you might have catalogs and brochures printed as well to market your jewelry wholesale business.

Pick a method of selling and DON'T WAIT publicize your efforts and grow your business.  I hope you are amazed by the results! 


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